DMV: DMV Sees 450-Percent Increase in Mobile Users of Website

@CTDMV (Twitter)
December 20, 2012
DMV Sees 450-Percent Increase in Mobile Users of Website
Summaries of Information to Help Readers 
WETHERSFIELD A new DMV analysis showing a two-year increase of 450-percent in mobile and tablet users visiting its website is leading the agency to make frequently viewed web pages easier to read on these smaller devices.
In its comparative analysis of users visiting the DMV website in 2010 and 2012, the agency found mobile and tablet users jumped from 270,500 to 1.5 million. These devices today account for nearly 25 percent of the 6.1 million visits to the website in 2012.
DMV has created a DMV Easy Answers Page that will give the smaller-screen readers compact and summarized versions of information. Links to any further detailed information are at the bottom of each page. 
"We are looking at ways to make our website convenient and easy to use for our many customers and the different technologies for getting information," said DMV Commissioner Melody A. Currey. "We are seeing this growing trend in how people access our site and we want to respond to it," she added.
Forrester Research, in a recent report on technology uses, found that about half of U.S. adults going online now own a smartphone and two-thirds even own multiple connected devices. Tablet adoption doubled since 2011 and is now at 19 percent. It also looked at how many adults go online at least daily. Last year that number was 78 percent of U.S. adults, this year it jumped to 84 percent going online at least once per day, according to Forrester. One reason focuses in the growing numbers of smartphones and tablets.
This upward trend also shows in overall statistics for DMV's website. Total site visits increased by 45 percent - from 4.2 million to 6.1 million -- since 2010, a 45-percent increase.
With the increase in total customers, the DMV Easy Answers approach can also help those who want to just quickly find an overview of a topic. The Easy Answers' topics range from forms of payment accepted, license information and registration policies to making name changes on DMV records, emissions testing and suspension of credentials.
The top four mobile or tablet devices using the DMV website in the last year have been the iPhone, iPad, iPod Touch and Sony Ericsson Lt 15i.
The top 10 pages visited overall on the website in 2012 are:
1) Homepage
2) Directions and Offices
3) Online Services - Main Menu
4) Sample Tests
5) Contact Us
6) Forms - Main page
7) Teen Drivers - Main Menu
8) Phone Center
9) SelectCT ID Overview
10) Forms - List of all DMV Forms

Content Last Modified on 12/20/2012 2:51:34 PM