DMV: “I’ll Save You, Will You Save Me?”: DMV Launches Unique Collaboration to Promote Organ/Tissue Donations

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“I’ll Save You, Will You Save Me?”
"Te Voy a Salvar, ¿Tú Me Salvarás?"

DMV Launches Unique Collaboration to Promote Organ/Tissue Donations
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WETHERSFIELD  -  “I’ll Save You, Will You Save Me?” This theme underlines a new campaign to mark April as Organ and Tissue Donation month. The effort aims to increase awareness registering as a donor with a simple change on a  driver's license, state ID card, or by going online.
It is as easy as either making that choice at the time of renewing or obtaining a  license, or going to to sign up to join  the registry of donors. There are currently over 1.1 million registered donors in the state.
Lt. Governor Nancy Wyman today marked this important occasion with a recently formed collaboration of the Department of Motor Vehicles, Donate Life Connecticut, Hartford Hospital, LifeChoice Donor Services, New England Organ Bank, Saint Francis Hospital and Medical Center and Yale New-Haven Hospital . The hospitals, DMV, Organ Procurement Organizations and local Donate Life affiliate have teamed up for a special outreach program of activities and television public service commercials.
“Becoming an organ or tissue donor is literally a decision to save the lives of others.  Those ‘others’ may be family members, friends, neighbors or co-workers.  One organ donor can touch more than 50 lives,” said Nancy Wyman, Lieutenant Governor, State of Connecticut.
The outreach will involve promoting the campaign to individuals who work in and visit the hospitals and DMV. It will involve using posters; signs; newsletter stories; public awareness activities, such as raising the flag of Donate Life; as well as website announcements, videos on the websites and other communications to employees and those visiting the hospitals and DMV.
In addition, the hospitals, DMV and the organ and tissue donation organizations have joined together in an unprecedented public outreach for a unified television campaign. It will run through late October with the goal of reaching 20,000 new donors through the website and DMV. The television campaign is funded through contributions from the three hospitals and an allocation in the current budget from the state legislature to promote organ and tissue donor awareness. Public service announcements will also support the campaign.
The campaign's ads feature families whose loved ones have donated organs and tissues. Transplant recipients will also appear in the commercials. Those in the ads represent many occupations, cultural backgrounds and ages. The explicit message to viewers, in both English and Spanish, is: I'll save you…will you save me?
The ads aim to encourage people to become donors and to consider donation as a community responsibility. They also aim to reduce common fears about donating by showing how donations help save people.
"This collaboration is for a cause that can save so many lives with just a simple choice that brings pride and satisfaction that you are truly saving the life of someone else," said DMV Commissioner Melody A. Currey.
“Donate Life CT, LifeChoice Donor Services and New England Organ Bank are encouraged to see this first of its kind statewide collaboration for organ and tissue donation. 18 people die every day waiting for a transplant—it is critical for us to work toward a solution as a community,” says Allison Mahon, Board Chair, Donate Life CT.
"Hartford Hospital has a long-standing commitment to supporting organ donation and to honoring those individuals and families who make the ultimate gift of humanity," said President and CEO Jeff Flaks. "We are proud to partner with the State of Connecticut Department of Motor Vehicles, Donate Life and other Connecticut hospitals to raise awareness of the vitally important need for organ donors."
”As a trauma surgeon, I see firsthand how just one organ and tissue donor can help save the lives of so many people.  Because of this great impact, I, too, am proud to say that I am an organ and tissue donor,” said David Shapiro, M.D., trauma surgeon, Saint Francis Hospital and Medical Center.
"The collaboration here has produced work by many fine organizations to help people understand that being an organ and tissue donor is a proud badge to wear. I am a transplant surgeon and a donor. There's no greater legacy than knowing you've saved someone else's life by being a donor," said Sukru Emre, M.D., Yale School of Medicine professor of surgery and pediatrics. He is also chief of section of Transplantation and Immunology and director of  Yale-New Haven Transplantation Center.

Content Last Modified on 5/22/2013 11:20:01 AM